We’ve grown so accustomed to seeing Lavender in candles, soaps, skincare and perfumes, that we now almost associate it only with fragrance and cosmetics. But what if we started looking at Lavender in its entirety and versatility? What if we looked at it as the premium botanical ingredient that it is, particularly for an industry that is already becoming increasingly adventurous with flavour - the Indian Alcobev industry? Let's talk about Indian Himalayan Lavender for Craft S

For most Indians, lavender is synonymous with fragrances, soaps and candles. But around the world, it's increasingly shaping food, beverages and wellness experiences. Why does this perception gap exist, and why could Himalayan lavender become one of India's most exciting botanical ingredients?